Psoriasis is a skin condition effecting around 2% of the UK population, usually appearing on elbows, limbs, back and scalp, appearing in red, crusty, flaky patches of skin.

Treatment for psoriasis includes topical ointments and cream. HydraNure, unlike these petrochemical emollients, is natural, absorbs and moisturises quickly and keeps skin soft and hydrated.

Severe cases require steroid creams, phototherapy and certain injected medications to bring skin under control during flareups. When skin is manageable again, HydraNure can be used as the daily skin softener.